5 Keys to Successfully Implementing Your Marketing Plan

You’ve done your work, spent the time, and cranked out a great strategic marketing plan, well done. Pat yourself on the back and take a deep breath, because only half the work is done. Implementation can be just as daunting as putting together the strategic marketing plan itself. Without successful implementation the best plan becomes useless. This short article will outline 5 key steps to successfully implementing a strategic marketing plan.
First Things First
Let’s clearly get a hold of what implementation entails. In a most technical sense it involves managing change.

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Ideas from the Field »

Optimized for 55 Miles Per Hour

Many cars are optimized to run at 55 mph. At that speed they burn fuel more efficiently, thusly saving money on gas. Despite that, I still race down the highway at 70 mph, burning a lot more gas and not to mention racking up speeding tickets. In the end the cost of speeding in comparison to the measly 20 seconds saved from my commute, does not add up. The same can be said of marketing efforts. We can speed through them and burn cash quick or we can find the

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Marketing & Sales Resources »

Trump University Marketing 101

Trump University Marketing 101 (Recommended Resource)
As introduction to marketing goes Trump University Marketing 101 is hard to beat. It gets to the brass of what you need to know and do to market your company. A pure read for anyone who wants to get into marketing theory, with just enough practical examples to keep the reader intrigued.
Pros:

Easy to read
Provides links to resources with worksheets and exercises
Covers most of the basics of marketing theory

Cons:

More theory

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Ideas from the Field »

Twirling Attention & Cross Promotion

[youtube ArKAJKndGiw]Recently I was in the Oakland, California, driving back to my hotel, when I saw something twirling out the corner of my eye. It was two young men twirling some signs on the street corner. They were putting on a great performance, showing off, getting all the passerby’s to slow down just enough to read the signs. The mini traffic jam these sign twirlers created was proof some advertisers were getting their monies worth.
As effective as this promotion was, I thought why stop there. Twirling signs have popped up

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Marketing & Sales Resources »

Internet Retailer Top 500 Guide

Internet Retailer Top 500 Guide (Recommend Resource)
If you are looking to go into business online, or are trying to improve your online businesses take a look at the Internet Retailer Top 500 Guide. This guide is an invaluable resource that ranks the top 500 ecommerce retailers each year. You get all the information you need to understand trends, best practices, and what all the big players are doing in the online market.
Pros:

great overview of who is doing what
good information about

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Marketing & Sales Resources »

Guerrilla Marketing, 4th edition

Guerrilla Marketing (Recommended Resource)
When the economy turns, and tactics are not pulling in the returns you are used to, it may be time to pull out the Guerilla? Guerilla Marketing, 4th edition is a business gem, full of no nonsense, to the point marketing ideas. Sure to spark conversation, planning, and most important action toward profits.
Pros:

To the point information
Easy to comprehend and implement ideas
Tactically sound (useful and practical )

Cons:

Not a complete strategic resource and thusly a business should use this book as part of a more

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