Internet Retailer Top 500 Guide (Recommend Resource)
If you are looking to go into business online, or are trying to improve your online businesses take a look at the Internet Retailer Top 500 Guide. This guide is an invaluable resource that ranks the top 500 ecommerce retailers each year. You get all the information you need to understand trends, best practices, and what all the big players are doing in the online market.
Pros:

great overview of who is doing what
good information about

Guerrilla Marketing (Recommended Resource)
When the economy turns, and tactics are not pulling in the returns you are used to, it may be time to pull out the Guerilla? Guerilla Marketing, 4th edition is a business gem, full of no nonsense, to the point marketing ideas. Sure to spark conversation, planning, and most important action toward profits.
Pros:

To the point information
Easy to comprehend and implement ideas
Tactically sound (useful and practical )

Cons:

Not a complete strategic resource and thusly a business should use this book as part of a more

I recently saw the I’m a PC ad on tv (click here to view) and I was impressed. It was clever, fresh, and highlighted people who use PC’s. I felt a little tingle inside, as I said to myself, ‘yes, I too am a PC’. But, after the nostalgia of the experience wore off, I thought about it more, and would say the commercial did nothing to address the core stance Apple and Steve Jobs have orchestrated.
Apple launched a series of successful advertisements that framed the debate of PC’s being

As a marketing & sales professional who deals in real world, realistic, and measurable setting of goals, I am often amazed at how many businesses set goals. Many goals are arbitrary, lofty, and not based on sound information. This 3 punch combination is a recipe for disaster. A far better approach for goal setting would be to create small and measurable goals. The benefits are numerous:

You can actually meet your goal
You get psychological feedback from seeing your progress (light at the end of the tunnel)
You

Effective marketing and salesmanship are a lot like a running a political campaign …

The first thing I ask a client is to describe their marketing and sales programs. Most times the answer shows the company is either heavily marketing oriented without a sales balance, or heavily sales oriented without a marketing balance. This is stunning, because when you focus on one (i.e. marketing or sales) without the other, the cup is always half empty. Let’s fill up the cup and see how Marketing supports sales, and sales supports marketing.
Marketing
Finding an agreeable definition of Marketing is not an easy thing. We all have our