Articles Archive for April 2009
Ideas from the Field »
Recently I was in the Oakland, California, driving back to my hotel, when I saw something twirling out the corner of my eye. It was two young men twirling some signs on the street corner. They were putting on a great performance, showing off, getting all the passerby’s to slow down just enough to read the signs. The mini traffic jam these sign twirlers created was proof some advertisers were getting their monies worth.
As effective as this promotion was, I thought why stop there. Twirling signs have popped up all
Hasani Lateef X is founder of Chazni Marketing Group a strategic marketing and sales firm, and chief contributor and editor of CMG Blog, a free online marketing and sales resource.
