Articles Archive for September 2009
Featured, Sales Articles »
I say to you, information is king; it is power, and ultimately it is what business growth hinges on.
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When it’s 4th and goal with no time on the clock, I want to know what my strengths are, what will work, and who I can depend on. That type of information gives me the power to call a great play and lead my team to victory. In business terms this means knowing where your company stands in relationship to competitors, capabilities, and customer perceptions. If you do not know all of these things you may call a bad business play. Like calling a run play in the red zone when you have the prolific combination of Peyton Manning and Marvin Harrison on the field. Go figure, we lost 3 yards, game over. Next time we will call the right play by knowing our position, our strength, our bread and butter.
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Hasani Lateef X is founder of Chazni Marketing Group a strategic marketing and sales firm, and chief contributor and editor of CMG Blog, a free online marketing and sales resource.
