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[1 Oct 2009 | No Comment | ]
Optimized for 55 Miles Per Hour

Many cars are optimized to run at 55 mph. At that speed they burn fuel more efficiently, thusly saving money on gas. Despite that, I still race down the highway at 70 mph, burning a lot more gas and not to mention racking up speeding tickets. In the end the cost of speeding in comparison to the measly 20 seconds saved from my commute, does not add up. The same can be said of marketing efforts. We can speed through them and burn cash quick or we can find the

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[26 Jul 2009 | No Comment | ]
Let Me Fill That for You

By keeping your customers in need you have provided an opportunity to fulfill…

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Ideas from the Field »

[24 Apr 2009 | One Comment | ]
Twirling Attention & Cross Promotion

[youtube ArKAJKndGiw]Recently I was in the Oakland, California, driving back to my hotel, when I saw something twirling out the corner of my eye. It was two young men twirling some signs on the street corner. They were putting on a great performance, showing off, getting all the passerby’s to slow down just enough to read the signs. The mini traffic jam these sign twirlers created was proof some advertisers were getting their monies worth.
As effective as this promotion was, I thought why stop there. Twirling signs have popped up

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Ideas from the Field »

[24 Jan 2009 | No Comment | ]
I’m a PC – Your a Mac

[youtube 9V7NoRjI0H0]I recently saw the I’m a PC ad on tv (click here to view) and I was impressed. It was clever, fresh, and highlighted people who use PC’s. I felt a little tingle inside, as I said to myself, ‘yes, I too am a PC’. But, after the nostalgia of the experience wore off, I thought about it more, and would say the commercial did nothing to address the core stance Apple and Steve Jobs have orchestrated.
Apple launched a series of successful advertisements that framed the debate of PC’s

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