Trump University Marketing 101
24 May 2009
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Trump University Marketing 101 (Recommended Resource)
As introduction to marketing goes Trump University Marketing 101 is hard to beat. It gets to the brass of what you need to know and do to market your company. A pure read for anyone who wants to get into marketing theory, with just enough practical examples to keep the reader intrigued.
Pros:
- Easy to read
- Provides links to resources with worksheets and exercises
- Covers most of the basics of marketing theory
Cons:
- More theory than practical real world examples
- Does not outline a 1,2,3 step procedure for following advice
- User will have to pick and choose when and how to implement advice, because there is no set curriculum or procedures to follow.
All in all, we recommend this book as a supplement to developing your marketing strategy. It has useful information, exercises, and resources to build upon.
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Hasani Lateef X is founder of Chazni Marketing Group a strategic marketing and sales firm, and chief contributor and editor of CMG Blog, a free online marketing and sales resource.
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