Ideas from the Field »

I’m a PC – Your a Mac

[youtube 9V7NoRjI0H0]I recently saw the I’m a PC ad on tv (click here to view) and I was impressed. It was clever, fresh, and highlighted people who use PC’s. I felt a little tingle inside, as I said to myself, ‘yes, I too am a PC’. But, after the nostalgia of the experience wore off, I thought about it more, and would say the commercial did nothing to address the core stance Apple and Steve Jobs have orchestrated.
Apple launched a series of successful advertisements that framed the debate of PC’s

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Marketing Articles »

The Cup is Half Empty

The first thing I ask a client is to describe their marketing and sales programs. Most times the answer shows the company is either heavily marketing oriented without a sales balance, or heavily sales oriented without a marketing balance. This is stunning, because when you focus on one (i.e. marketing or sales) without the other, the cup is always half empty. Let’s fill up the cup and see how Marketing supports sales, and sales supports marketing.
Finding an agreeable definition of Marketing is not an easy thing. We all have our

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