Articles tagged with: audience
Ideas from the Field »
I recently saw the I’m a PC ad on tv (click here to view) and I was impressed. It was clever, fresh, and highlighted people who use PC’s. I felt a little tingle inside, as I said to myself, ‘yes, I too am a PC’. But, after the nostalgia of the experience wore off, I thought about it more, and would say the commercial did nothing to address the core stance Apple and Steve Jobs have orchestrated.
Apple launched a series of successful advertisements that framed the debate of PC’s being
Hasani Lateef X is founder of Chazni Marketing Group a strategic marketing and sales firm, and chief contributor and editor of CMG Blog, a free online marketing and sales resource.
