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Articles tagged with: Marketing

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[21 Sep 2009 | One Comment | ]
Win Big, Know Your Market Position!

When it’s 4th and goal with no time on the clock, I want to know what my strengths are, what will work, and who I can depend on. That type of information gives me the power to call a great play and lead my team to victory. In business terms this means knowing where your company stands in relationship to competitors, capabilities, and customer perceptions. If you do not know all of these things you may call a bad business play. Like calling a run play in the red zone when you have the prolific combination of Peyton Manning and Marvin Harrison on the field. Go figure, we lost 3 yards, game over. Next time we will call the right play by knowing our position, our strength, our bread and butter.

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Featured, Marketing Articles »

[27 Aug 2009 | No Comment | ]
The One Thing That Always Works In Marketing & Sales

One of the biggest headaches in marketing is caused by not knowing; Get some relief

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Featured, Marketing Articles »

[24 Jan 2009 | No Comment | ]
Frame the Marketing & Sales Debate

Effective marketing and salesmanship are a lot like a running a political campaign …

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Marketing Articles »

[24 Jan 2009 | No Comment | ]
The Cup is Half Empty

The first thing I ask a client is to describe their marketing and sales programs. Most times the answer shows the company is either heavily marketing oriented without a sales balance, or heavily sales oriented without a marketing balance. This is stunning, because when you focus on one (i.e. marketing or sales) without the other, the cup is always half empty. Let’s fill up the cup and see how Marketing supports sales, and sales supports marketing.
Marketing
Finding an agreeable definition of Marketing is not an easy thing. We all have our

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