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[24 Jan 2009 | No Comment | ]
The Cup is Half Empty

The first thing I ask a client is to describe their marketing and sales programs. Most times the answer shows the company is either heavily marketing oriented without a sales balance, or heavily sales oriented without a marketing balance. This is stunning, because when you focus on one (i.e. marketing or sales) without the other, the cup is always half empty. Let’s fill up the cup and see how Marketing supports sales, and sales supports marketing.
Finding an agreeable definition of Marketing is not an easy thing. We all have our

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