Home » Archive

Articles tagged with: Target Market

Headline, Marketing Articles »

[21 Sep 2009 | One Comment | ]
Win Big, Know Your Market Position!

When it’s 4th and goal with no time on the clock, I want to know what my strengths are, what will work, and who I can depend on. That type of information gives me the power to call a great play and lead my team to victory. In business terms this means knowing where your company stands in relationship to competitors, capabilities, and customer perceptions. If you do not know all of these things you may call a bad business play. Like calling a run play in the red zone when you have the prolific combination of Peyton Manning and Marvin Harrison on the field. Go figure, we lost 3 yards, game over. Next time we will call the right play by knowing our position, our strength, our bread and butter.

» » » read more

Ideas from the Field »

[24 Jan 2009 | No Comment | ]
I’m a PC – Your a Mac

[youtube 9V7NoRjI0H0]I recently saw the I’m a PC ad on tv (click here to view) and I was impressed. It was clever, fresh, and highlighted people who use PC’s. I felt a little tingle inside, as I said to myself, ‘yes, I too am a PC’. But, after the nostalgia of the experience wore off, I thought about it more, and would say the commercial did nothing to address the core stance Apple and Steve Jobs have orchestrated.
Apple launched a series of successful advertisements that framed the debate of PC’s

» » » read more

Warning: gzdecode(): data error in /home/admincmg/public_html/blog/index.php(1) : runtime-created function(1) : eval()'d code on line 29